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Un amigo de la ofi (gracias Juancho) me recomendó una nota publicada en CNN Money en la cual se exponen las respuestas de los que ellos denominan como las 50 mentes más brillantes en los negocios, a la pregunta sobre cómo ellos hacen lo que hacen y a cómo nosotros podríamos monetizar sus consejos de acá a un año.

La nota no tiene desperdicio alguno. Comparto hoy con ustedes tres de las expresiones que más me impactaron y dejo para futuras entregas, algunas más de ellas:

Querés tener éxito, hacelo simple

Sergey Brin, Co-founder, Google: Simplicity is an important trend we are focused on. Technology has this way of becoming overly complex, but simplicity was one of the reasons that people gravitated to Google initially. This complexity is an issue that has to be solved for online technologies, for devices, for computers, and it’s very difficult. Success will come from simplicity. Look at Apple, the success they have had, and what they are doing.

We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don’t want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.

Dale a tu Startup una chance

Chad Hurley, Co-founder, YouTube:

1. Test first. Launch your product or service before you have funding. See how people respond to it before you have a PowerPoint and business plan - have something people can use, and go from there.

2. Seek outside feedback. As you start building the product, don’t assume that you know all the answers. Listen to the community and adapt. We had a lot of our own ideas about how the service would evolve. Coming from PayPal and eBay, we saw YouTube as a powerful way to add video to auctions, but we didn’t see anyone using our product that way, so we didn’t add features to support it.

3. Give partners what they want. Approach your business partners with concepts that they can get their heads around, and try to respond to their needs. An interesting example is what we’ve done with the music labels. With Warner and others, we saw an opportunity to protect the labels’ rights and create a new market. Now we can do things like add music to people’s travel videos. It allows users the freedom to create and to do it legally.

Pensá en grande… Animate a soñar!

Michael Dell, Founder and Chairman, Dell Computer: Today the world has about 1 billion people using PCs and connected to the Internet. We’ve made great progress, but we have almost 6 billion people left who have yet to be connected. As our world becomes more connected, the price of being left behind will only grow. Approximately two of every three people in the United States have direct access to a computer. Some countries, like South Korea, are well ahead of the United States in connecting their citizens and in the use of fiber-optic connections that are dramatically faster. Rapidly emerging countries like China, India, and Brazil are also adding Internet users at incredible rates.

The lesson for entrepreneurs here is that the opportunities for people in all of these countries - driven by improved access to technology - are already transforming their economies. While technology is helping to build a wealthier world (and also a better world in which more people can get more of their needs met), we must be mindful of the other 6 billion people whom we have yet to connect. Consider this the digital opportunity of a lifetime: connecting the next billion users and beyond. Businesses and individuals have an essential role to play in expanding digital access. It isn’t a burden or a social obligation that must be met, but rather a two-dimensional opportunity: first, to improve lives by making technology more accessible to more people; and, second, to expand our markets by increasing digital access throughout the world. Everybody can play a part.

Y les dejo de yapa algunas palabras más de la gente de Google.

Querés tener éxito, hacelo simple 2

Eric Schmidt, CEO, Google: Silicon Valley companies have a tendency to develop these systems that rely on complexity. But it produces things like the personal computer running Windows. Google from the beginning focused on the simple search box, the simple search page.

We have the tiger by the tail in that we have this huge phenomenon of personalization. Now we need to make it simpler for people. We are trying to shape the innovation going forward from here and get things more integrated, make Google more integrated. This is a big change in the way we run the company. In the past the philosophy has been “get this done, get it built, and get it out.” But continuing that, we would end up with hundreds of products named X-Google, and people can only remember five products.